Ad Genius Lee Tae-baek is a 2013 South Korean television series starring Jin Goo, Park Ha-sun, Jo Hyun-jae and Han Chae-young. Set in the cutthroat field of advertising where creativity and competition coexist, the drama is the success story of underdog Lee Tae-baek who fights his way to becoming the best ad man in the business. It aired on KBS2 from February 4 to March 26, 2013 on Mondays and Tuesdays at 21:55 for 16 episodes.
The protagonist is loosely based on internationally renowned advertising designer and social activist Jeseok Yi, who wrote the 2010 book Ad Genius Lee Je-seok.
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