Srpski Top Model is a Serbian reality documentary based on Tyra Banks' America's Next Top Model and is aired on Prva. The show pits contestants against each other in a variety of competitions to determine who will win title of the new Serbian Top Model as well as a modelling contract with a Serbian agency and will land the cover of Grazia in hopes of a promising career start in the modeling industry.
Serbian top-model Ivana Stanković equals the role of Tyra Banks in the original series as the head of the search as well as a mentor for the 15 girls that have been chosen to live in a house together in Belgrade. Together with the panel of judges which includes photographer Miša Obradović and fashion expert Nenad Radujević she will evaluate the girls in a weekly judging session following eliminations until only three of them are left.
Cycle one started airing on March 16, 2011 and finished on June 6th. 18 year old Neda Stojanović from Raška won over Bojana Banjac and Milica Đorđević. During the show Neda was spotted by a French modelling scout backstage at Belgrade Fashion Week. As reward for her victory she won a modelling contract with a respected Serbian modelling agency, the cover of Grazia and an all-expenses trip to Israel.
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