71 Degrees North is a TV series on ITV which began broadcasting on 11 September 2010. 10 celebrities must battle it out to see who will make it to the 71st parallel north, with challenges along the way. Mazda formerly sponsored the show, Continental tires are the current sponsors. The show is based on the Norwegian format 71° nord, which has been broadcast on TVNorge since 1999, and adapted in Sweden, Denmark, Poland, Holland, and Belgium. The format is distributed by Banijay International.
In the UK, the show is made by London-based production company Fever Media and finished broadcasting its first series on 2 November 2010. The show is aired at 9 pm on Tuesday nights. Series 1 hosts were Gethin Jones and Kate Thornton. Marcus Patric was crowned champion after a closely fought final with Gavin Henson in the first series.
A second series was commissioned by ITV and started airing on 13 September 2011 hosted by Paddy McGuinness and Charlotte Jackson with 12 celebrities taking part. As with the first series, the second series airs on Tuesday evenings at 9 pm. In 2011, six countries acquired both series of the UK version. They were: TV Norge, Network Ten in Australia, TVNZ in New Zealand, Sic in Portugal, TV5 in Finland and Évasion in Canada.
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